- Focus Groups with Three Segments (Smart Lock Owners, Deadbolt Owners, Keypad Owners)
- Quantitative Study: Survey to validate positioning, including MaxDiff on Product Benefits
- Audience Media Sizing
Brand Book for Level Lock including Audience Research, Positioning, Product Messaging, Personas with Media Sizing and more.
THE ASK AT A GLANCE
April 2023— Create a complete Brand Strategy for Level Locks.
Brand Book includes:
[Click the slideshow for fullscreen size]
4C’s Positioning
Communications Framework
Brand Purpose (Reversing Simon Sinek)
Messaging Philosophy
Brand Archetype
Personas (Segmentation)
Product Architecture
Research Involved:
