At age 15, with a work permit in hand, I landed my first job at the local multiplex selling popcorn and sodas (a quarter more for a large). Even though I came home stinking of popcorn every night, I thought it was the greatest job in the world because it came with my favorite perk; I could see movies for free and two weeks before they came out. And I love a good movie. One with a story you can just get lost in. Great stories have the power to inspire, persuade, and they become cemented in our minds. I once believed I’d become the next Pixar animator. My path has changed and evolved from that particular dream, but one thing has never changed. I still want to tell great stories.
I earned my master’s at the VCU Brandcenter in Strategy. There, I worked on a statewide campaign for Virginia Farmer’s Markets, branding for a company making wearable tech for infants, and a digital campaign to strengthen Nike’s reach in China (the last one is make-believe).
Currently, I am a strategist at Possible LA. At Possible, I’ve had the opportunity to work on a wide array of accounts across multiple categories, including several new business pitches. My exploration in the automotive field has ranged from the motivations for buying the most affordable new car on the market to the complete other end the spectrum, studying the ultra rich and what prompts them to buy top tier luxury vehicles. I was also very fortunate to work on a study of gamers across the world in a project to foster global alignment for the most popular gaming console currently on the market.
Thank you for visiting. If you would like to view my current projects, you can reach me at firstname.lastname@example.org. I look forward to meeting you and perhaps telling a few great stories along the way.
“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” – Antoine de Saint-Exupery