M . S . in BUSINESS / MAY 2015
VCU Brandcenter Concentration: Branding / Strategy
B . A . in ART & VISUAL TECHNOLOGY / MAY 2011
George Mason University Concentration: Digital Arts. Minor: Business
FILM / SUMMER 2010
American University of Rome
P O S S I B L E / JULY 2015 – CURRENT
A creative agency that cares about results. With 19 offices spanning four continents, Possible specializes in results-driven work on the global scale.
Clients: Microsoft, Playstation, Mitsubishi, Aston Martin, NBC, Fox, Belkin, Linksys, and Bacardi.
Strategist: At Possible, I’ve had the opportunity to work on a wide array of accounts across multiple categories, including several new business pitches. My exploration in the automotive field has ranged from the motivations for buying the most affordable new car on the market to the complete other end the spectrum, studying the ultra rich and what prompts them to buy top-tier luxury vehicles. I was also very fortunate to conduct a study of gamers across the world in a project to create global alignment for the most popular gaming console currently on the market.
C R A M E R – K R A S S E L T / SUMMER 2014
The second largest independent advertising agency in the U.S., known for integrated campaigns for clients such as Corona, Porsche, and Heinz.
Clients: Corona, Heinz, Famous Dave’s, Hampton Inn, Velamints, and Burger King.
Brand Planning Intern: 2014 was the summer of barbecue and new business. My trends analysis of the BBQ category played a critical role in winning a new account for the agency. I was also able to conduct an intense fast food brand experience project that was most likely bad for my health.
G R A N T O O . O R G / FALL 2012
A charitable game platform that enabled college students to play brand sponsored tournament games to earn funds towards their tuition.
Community Manager Intern / Mascot : The role stretched from protesting against student loan debt at the Hofstra 2012 presidential debate to filming a music video on election night in front of the White House to strutting down Miami Beach as a 6’6” Penguin.
L O C K H E E D M A R T I N / MAY 2007 – AUGUST 2008
Lockheed Martin is an American global aerospace, defense, security and advanced technology company with worldwide interests.
Graphic Designer: I represented Kensington Creative as onsite support for Business Development of Undersea Systems. I developed presentations on covert undersea technology for pitches to domestic and international governments. Beyond that, I can’t say much…
Creative Brief Writing / Briefing, Brand Positioning, Campaign Strategy, Product Innovation, Concept Testing, Content Strategy, Brand Workshops, Brand Essence Videos
Qualitative: Focus Groups Moderation, Discussion Guides, Personal Interviews, Ethnographic Research, Digital Anthropology
Quantitative: Surveys, Consumer Segmentation
Research Programs: Sysmos, Simmons, Crimson Hexagon, Mintel, Iconoculture, WARC, Forrester, Statista, Survey Monkey
Adobe Creative Cloud – Photoshop, Illustrator, After Effects, Premiere
Final Cut Pro X
Photography / Filmmaking