EDUCATION
M . S . in BUSINESS / MAY 2015
VCU Brandcenter
Concentration: Brand Strategy
B . A . in ART & VISUAL TECHNOLOGY / MAY 2011
George Mason University
Concentration: Digital Arts & Animation.
Minor: Business Minor. Events Management
FILM / SUMMER 2010
American University of Rome
EXPERIENCE
V C U B R A N D C E N T E R / August 2025 – Present
Adjunct Professor, Part-time: Adjunct faculty for the MBA program, teaching Cultural Impact with a focus on cultural shifts, emerging behaviors, and leveraging them to build brands.
T H E M A R T I N A G E N C Y / October 2024 – April 2026
Clients: GEICO
Brand Planning Director: Strategy lead for GEICO with responsibility across major lines of business and enterprise initiatives.
• Led strategy for GEICO Commercial Line of Business, including Trucking and Small Business
• Helped drive Trucking growth so successfully among owner-operators that new policy intake had to be slowed
• Led branding strategy for a new GEICO AI Assistant
• Directed research and stakeholder interview sessions to define GEICO’s Auto value proposition
• Supported campaign strategy across multiple areas of the business (Auto, Home, Motorcycle, Boat/RV)
• Launched new brand platform, “It Feels Good To GEICO”
• CAKE, Employee Training Program Co-Lead: Created and taught the inaugural internal employee training program for Strategy—a five-part series covering Identifying Business, Challenges, Research, Getting to Interesting, Crafting the Brief, and Brief Presentations
A K Q A / AUGUST 2022 – APRIL 2024
Clients: Chime, Nike, AB InBev Cutwater, Level, Dell
Associate Strategy Director, Brand: In the past two years, I’ve sold a “bartender in a can,” won a smart lock brand’s business by unlocking discreet motivations, launched Nike’s first specially-designed shoe for your little one’s first steps, and helped the fintech, Chime with a brand relaunch and new tagline.
• Launched Nike’s first shoe built for babies taking their first steps, Swoosh 1
• Led and won two major new business pitches: Chime and Level
• Led strategy for Chime’s brand pivot and developed a new trademarked tagline
• Led brand research and positioning for Level Brand Book, including focus groups, MaxDiff, and media sizing
• Launched Cutwater’s equity campaign for Anheuser-Busch
W O N G D O O D Y / AUGUST 2021 – AUGUST 2022
Client: T-Mobile
Strategy Lead: Led strategy on T-Mobile Retail, Amazon projects, and new business.
• Led strategy for T-Mobile Experiences & Store
• Led strategy for T-Mobile Holiday Redesign
• Launched AWS employer brand campaign
• Summer campaign for Amazon Blink
• Led T-Mobile in-store AR celebration for LNY and store redesign
D I G I T A S / MARCH 2021 – AUGUST 2021
Clients: ALDI US
Associate Director, Brand Strategy: Strategy lead managing campaign, divisional, and weekly workstreams.
W U N D E R M A N T H O M P S O N / JANUARY 2019 – FEBRUARY 2021
A creative, data and technology agency built to inspire growth for ambitious brands.
Clients: NHL Seattle, Microsoft Game Stack, Xbox, Intercontinental Hotel Group (IHG), Kimpton
Senior Brand Strategist: During the biggest snowstorm to hit Seattle, I pitched Jerry Bruckheimer on a branding and launch campaign for the professional Hockey team in Seattle. Currently, I’m a strategy lead on the IHG team at WT.
P O S S I B L E / JULY 2015 – JANUARY 2019
A creative agency that cares about results. With 19 offices spanning four continents, Possible specializes in results-driven work on the global scale.
Clients: AT&T, Microsoft, Playstation, Mitsubishi, Aston Martin, Acura, NBC, Fox, Belkin, Linksys, and Bacardi.
Strategist: At Possible, I’ve had the opportunity to work on a wide array of accounts across multiple categories, including several new business pitches. My exploration in the automotive field has ranged from the motivations for buying the most affordable new car on the market to the complete other ends of the spectrum, studying the ultra-rich and what prompts them to buy top-tier luxury vehicles. I was also very fortunate to conduct a study of gamers across the world in a project to create global alignment for the most popular gaming console currently on the market.
C R A M E R – K R A S S E L T / SUMMER 2014
The second-largest independent advertising agency in the U.S., known for integrated campaigns for clients such as Corona, Porsche, and Heinz.
Clients: Corona, Heinz, Famous Dave’s, Hampton Inn, Velamints, and Burger King.
Brand Planning Intern: 2014 was the summer of barbecue and new business. My trends analysis of the BBQ category played a critical role in winning a new account for the agency. I was also able to conduct an intense fast food brand experience project that was most likely bad for my health.
G R A N T O O . O R G / FALL 2012
A charitable game platform that enabled college students to play brand-sponsored tournament games to earn funds towards their tuition.
Community Manager Intern /Mascot: The role stretched from protesting against student loan debt at the Hofstra 2012 presidential debate to filming a music video on election night in front of the White House to strutting down Miami Beach as a 6’6” Penguin.
L O C K H E E D M A R T I N / MAY 2007 – AUGUST 2008
Lockheed Martin is an American global aerospace, defense, security and advanced technology company with worldwide interests.
Graphic Designer: I represented Kensington Creative as onsite support for Business Development of Undersea Systems. I developed presentations on covert undersea technology for pitches to domestic and international governments. Beyond that, I can’t say much…
SKILLS
Strategic Toolbox
Creative Brief Writing / Briefing, Brand Positioning, Campaign Strategy, Product Innovation, Concept Testing, Content Strategy, Brand Workshops, Brand Essence Videos
Research Methods
Qualitative: Focus Groups Moderation, Discussion Guides, Personal Interviews, Ethnographic Research, Digital Anthropology
Quantitative: Surveys, Consumer Segmentation
Research Programs: Sysmos, Simmons, Crimson Hexagon, Mintel, Iconoculture, WARC, Forrester, Statista, Survey Monkey
Creative Toolbox
Adobe Creative Cloud – Photoshop, Illustrator, After Effects, Premiere
Final Cut Pro X
Microsoft Office
Keynote
Photography / Filmmaking
Animation