Hi there. Thanks for stopping by. 

I’m a brand strategist with 12 years of experience helping brands find the story at the center of what they do and build systems that make that story real. While my foundation is in brand strategy, I use brand thinking as an operating system across the work, shaping campaigns across channels and mediums, CRM & Lifecycle management to build and cultivate loyalty programs, and UX strategy that understands the way people move through from retail to product experiences, so they all feel connected, useful, and creatively alive.

I started in animation, and that background still shapes how I work. I’m a tinkerer by nature, drawn to ideas born of thinking sideways, crafting narratives with palpable tension, and creating experiences that capture people’s imaginations. Whether I’m helping launch a brand platform, rethink a customer journey, or define a new product story, I’m always looking for the truth and tension that gives the work feeling. 

To find the truth, I steal other people’s words. Give them a voice in the room. That’s important. When you listen to others, they teach new perspectives.

“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” – Antoine de Saint-Exupery
(author of the Strategist’s Handbook, The Little Prince)

“To be young, really young, takes a very long time.” – Pablo Picasso
(Pablo and Antoine knew the truth of the universal archetype)

“There is nothing so dangerous for anyone who has something to hide as conversation! A human being cannot resist the opportunity to reveal themself and express their personality, which conversation gives. Every time he will give himself away.” – Dame Agatha Christie

Let’s start a conversation. 

Sean@Boutchard.com