Chime: Brand Relaunch

    THE ASK AT A GLANCE

    September 2023 – How we created a Brand Creative Idea for a leading Fintech.


    “Create a new brand idea & tagline that encapsulates our new brand mission – Unite Everyday People To Unlock Financial Progress. A Brand Creative Idea (BCI) that will serve as the foundation for our brand creative for the next 3+ years.”

    CREATIVE BRIEF

    CHIME DIFFERENCE

    Chime is not a bank but does banking better.
    What the banks call progress shouldn’t be called that. Everyday financial progress shouldn’t be so difficult.

    INSIGHT

    Progress isn’t the end goal destination.
    Financial progress is impossible to define as one single destination. Rather, it’s a series of ongoing and evolving improvements that people know when they feel it. 

    BRAND CREATIVE IDEA

    Feels Like Progress

     

    Anthem 

     

    Results

    The #1 ad in the financial services category (out of 100 spots in Financial services this year)

    Viewer Feedback:

    “Very inspiring to many who work very hard to better themselves in life. Shows that upward mobility is possible and that is inspirational!”

    Client:

    “This truly demonstrates the resonance of the spot and that we clearly communicated our mission. Really appreciate the partnership bringing this work to life. Huge congrats team!”