A colleague at GMU, studying web development and IT, was overhauling the web presence of a local salon for his senior thesis. He asked me to redesign their logo for his project. He wanted a design that conveyed a sleek and sexy look that most people associate with high end salons. Using an image from a recent photoshoot that highlights the skills of the salon’s stylists, I created a mark that emphasizes the short, but incredibly luscious hair pictured with a soft portrait of the model’s profile. “PR” utilizes a variation of the English typeface, Baskerville, to reflect the salon owner’s U.K. heritage. The “At Partners” uses Bickham Script which has a personality that can range from poised to extravagant. The logo is balanced in a triangular fashion and is finished with a classic logotype in the triangle’s bottom center.
Toye, Kenning, and Spencer wanted to start a new brand catering to sororities and fraternities in the United States. The logo features a Marlet, a bird with no legs that symbolizes the constant quest for knowledge, learning, and adventure. The Marlet is featured prominently on the Toye Family Crest.
In this project for the non-profit organization “Hilliard House,” we redesigned it to more accurately define their services as a rapid re-housing program for homeless women with children. Our objective was to increase funding and donations for the program.